Channels to Market
Our market approach primarily focuses on business-to-business relations, particularly targeting retailers of mature fish for higher margins, despite greater costs. We also engage in direct sales in smaller volumes. Additionally, once the development and success of our micro-modular RAS are established, we plan to consider franchise and licensing opportunities. This strategy will allow us to replicate our market channels in various locations, expanding our reach and impact in the ornamental fish industry. More details on our products and strategies can be found below.
Direct Sales
Direct sales to consumers offer personalized experiences and cater to specific preferences in ornamental fish, ideal for hobbyists seeking unique or specific breeds.
Product types offered:
- Mature Fish for Retail: Our retail mature fish are of high quality, locally bred from our exclusive lines. Selected and grown in our facility, they are available in small quantities, ensuring premium quality and uniqueness for each specimen.
For our direct retail operations, we commit to only local transport within the UK, aligning with our dedication to minimize fish stress and environmental impact. This approach is a key part of our responsible and sustainable business practice.
Breeders
Breeders are at the core of the industry, focusing on the cultivation and supply of high-quality, often specialized breeds of ornamental fish, catering to specific market segments or collector demands.
Product types offered:
- Brood Stock: Our brood stock consists of show-quality mature fish, developed in collaboration with our partners. These fish come with detailed genealogical records, ensuring top-tier lineage and quality.
- Spawn and Fry: Our spawn and fry are sold in batches for growth and development. They are very young fish from selected lines, offering a solid foundation for further cultivation.
Retailers
Retailers provide a wide range of ornamental fish to a broader customer base, usually sourced from various breeders, suitable for enthusiasts and casual buyers alike.
Product types offered:
- Mature Fish for Retail: Our retail mature fish are of high quality, locally bred from our exclusive lines. Selected and grown in our facility, they are available in small quantities, ensuring premium quality and uniqueness for each specimen.
Wholesalers
Wholesalers deal in bulk transactions, supplying large quantities of fish to retail outlets or other large-scale buyers, focusing on volume rather than individual selection.
Product types offered:
- Mature Fish for Wholesale: We offer high-quality mature fish for wholesale, locally bred from our lines. These are available in large quantities and are not individually selected, making them ideal for bulk purchases.
- Spawn and Fry: Our spawn and fry are sold in batches for growth and development. They are very young fish from selected lines, offering a solid foundation for further cultivation.